đź‘‹ Hi, I'm Duncan Griffith

I'm a creative building tools, ecosystems, and experiences at the edge of commerce and design.

About

I work across fashion, farming, and software. From developing Shopify and Webflow integrations to running a boutique and Google Ads campaigns, my focus is making systems more useful, expressive, and human.

E-commerce Projects

KASURI Boutique

Launched and scaled the e-commerce arm of KASURI, an avant-garde fashion boutique in Hudson, NY. Grew online revenue to $750K in the first year through targeted Google Ads, email marketing, and site design. kasuri.com

Google AdsEmail MarketingSite DesignE-commerce

Surfaceworx Marketing & Automation

Ran targeted Google Ads campaigns to drive high-intent traffic and increase conversions for Surfaceworx. Separately, built a custom product and order automation pipeline connecting Zoho CRM, Airtable, Shopify, and Webflow—syncing customer data, product specs, and order details across platforms to streamline operations.

Google AdsZoho CRMAirtableShopify API

Shopify Inventory Scanner

A stocktaking tool built with Remix and Prisma. Barcodes log inventory against Shopify's API with real-time database syncing using JavaScript and Shopify Polaris.

RemixShopify APIPrismaJavaScriptShopify Polaris

Headless Webflow Storefront

Combined Smootify JS utilities and Webflow to create a dynamic product experience, passing variant data to Shopify Checkout with tiered add-ons.

WebflowShopifySmootifyJavaScript

Personal Projects

Clæ farm

A regenerative farm project on my family's historic Hudson Valley property, a 1860's Greek Revival mansion, just outside of Hudson, NY. Working in tandem with my partner Natasha, focusing on egg production, walnut-fed pork, and anti-lawn native plant restoration. Part of a long-term vision blending ecology, food, and design. We plan to expand this project to include a clothing brand inspired by modern silhouettes, vintage workwear, and sustainably sourced canvas. Currently not public.

Sustainable agricultureFarming Systems

AI Bias Detection in Immigration Law

Collaborated on my brother's Dartmouth College senior thesis, writing a program to run, test and detect AI bias when applied to immigration law. Applied statistical methods including Chi-squared tests and Fisher's exact test to identify discriminatory patterns in case outcomes.

Statistical AnalysisChi-squared TestFisher's Exact TestAI Ethics

Hardware / AI / Edge Device Prototyping

Nvidia Jetson Nano and ESP32-CAM solar camera network with motion detection. Object recognition & video pipeline for monitoring wildlife and farm activity.

Jetson NanoESP32-CAMComputer VisionEdge AI

Let's Connect

I'm open to new collaborations across technology, design, or sustainable agriculture, and native plant restoration. Reach out if you'd like to talk. Email me at duncangrith@gmail.com